Now accepting patients in Great Falls and Conrad

Modern eye care for Great Falls and Conrad, Montana.

Comprehensive exams, designer eyewear, and contact lens care from Dr. Jake Gouchenour, with two Montana offices: inside Walmart Optical in Great Falls (Mon to Fri) and our standalone clinic in Conrad (Fridays). Friendly, unhurried visits and walk-ins welcome.

  • Walk-ins welcome
  • Great Falls & Conrad offices
  • Patients of all ages
Inside The Eye Guy optical shop in Great Falls, Montana, with frame displays and a Book Appointment kiosk

5-star patient care

Friendly, thorough, local.

Reviews →
  • Walk-ins welcome

    Mon to Fri, 8a to 5p

  • Two Montana offices

    Great Falls & Conrad

  • Dr. Jake Gouchenour, OD

    KYCO 2025 graduate

  • Comprehensive eye care

    Exams, eyewear, contacts

The Eye Guy Conrad office building at 315 South Main Street, Conrad, MT

Meet the Doctor

A local optometrist, raised in Conrad, MT.

Dr. "Jake" Gouchenour is back in northern Montana serving the people of Great Falls. A 2025 graduate of the Kentucky College of Optometry, Jake blends rigorous academics with a passion for community-focused care.

After earning his degree in Exercise Science from BYU and Dean's List honors in medical school, he brings a "whole-body" perspective to every exam, so you leave well-informed and genuinely cared for.

Designer Eyewear

Frames you'll actually love wearing.

A curated selection of high-fashion and lifestyle eyewear, Ray-Ban, Nike Vision, Oakley, Coach, DKNY, Versace, Michael Kors and more.

Browse all brands
Designer eyewear brands available at The Eye Guy: Ray-Ban, Nike Vision, Oakley, DKNY, Coach, Vogue, Versace and Michael Kors

Patient Reviews

Real care, from real Montana neighbors.

See all testimonials
“I had a great experience with The Eye Guy and all who work there. They are a great bunch of people, friendly and helpful.”
Teresa Garmon · Google Review
“The most efficient and informative exam I've received. I highly recommend the doctor to anyone.”
Tony D. · Google Review
“Best eye exam I've had in years. I highly recommend Dr. Gouchenour!”
Betty Cagle · Google Review

Insurance

Insurance we accept.

We currently accept the following vision and medical insurance plans:

  • Blue Cross Blue Shield
  • Allegiance
  • Montana Medicaid
  • Healthy Montana Kids

Don't see your plan? Give us a call, we're actively adding new carriers.

See pricing and coverage

Visit us

Two Montana locations to serve you.

Great Falls Office

Inside Walmart Optical

701 Smelter Ave NE
Great Falls, MT 59401

Mon to Fri, 8:00 AM to 5:00 PM

406-761-3461

Conrad Office

Private standalone practice

315 South Main Street, Suite A
Conrad, MT 59425

Friday only, 8:00 AM to 5:00 PM

406-271-5517

Our Locations

Find the office nearest you.

Both clinics are staffed by Dr. Jake Gouchenour. Choose the location that works best for your schedule.

Great Falls Office

Inside Walmart Optical

701 Smelter Ave NE, Great Falls, MT 59401

Mon to Fri, 8:00 AM to 5:00 PM

406-761-3461

Get directions

Conrad Office

Private standalone practice

315 South Main Street, Suite A, Conrad, MT 59425

Friday only, 8:00 AM to 5:00 PM

406-271-5517

Get directions

"Dr. Jake took the time to explain everything. Best eye exam I've ever had in Great Falls."

, Sarah M., Great Falls patient

Ready to see clearly?

Book Online and Save Time Today. Walk-ins welcome at our Great Falls and Conrad offices.

Walk-ins Welcome
Great Falls & Conrad Offices
Dr. Jake Gouchenour, O.D.
Self-Pay Friendly